One of the most important aspects of online marketing is having an eye catching website to sell your products in. And you will definitely catch the eyes of your readers long enough if you have a really good web site layout. Thus you need to invest heavily on web design in order to accomplish this goal.
But coming up with a decent professional web site design in far from easy. In fact, it might take you a lot of time before you can come up with a presentable website. However, if you know how to do site design properly, then you will be able to come up with some thing that is, at the very least, not amateurish.
Perhaps, your biggest concern would be the site's overall appearance. Here, what you need to keep in mind is that you need to make all the important areas of your site clearly visible and readable. This will be your guide in choosing the background color (or image) to use in your site's pages, as well you font's color, size and style.