Accelerating SEO strategies with Social Media

Social media does not only stand as a hobby for most Internet people, it also serves as a great standalone strategy for online marketing and even SEO. Let's just depend on the fact that social media marketing has been so widely adopted by those SEO experts due to the massive impact that social media has given directly on search engine listings.

There are actually 3 types of social media. The first one is the owned media, wherein the advertiser owns it to have a brand controlled, cost effective, and longevity strategy. Examples of this are your websites, Twitter accounts and Facebook accounts. The second type is the paid media where the advertiser pays a third party to use the channel. And the last type of social media is the earned media. As explained by Covario's Arnel Leyna, SEO and social media are the new "earned media." Earned media is most effective at the top of the funnel (for awareness, opinion and consideration), which supports and drives PPC media further down the funnel.

Making the most out of combining SEO strategies with social media marketing tactics can be a daunting yet overwhelming task. One should initially identify its target audience before performing the said agenda. After all, targeting your market will serve as a strategy that sets the stage for the tactics you’ll use to execute your game plan.  Read on to get a better understanding of how SEO and social media complement each other.

From a marketing standpoint, you can look at the benefits of SEO and social media two different ways. First, a social media marketing program cannot be implemented without an optimized content. This is a waste of  time and money. Perhaps useful social content such as blog, video, images, and audio, that cannot be discovered via search is a lost opportunity to reach an audience that is looking. Second, implementing SEO programs without leveraging the content distribution and linking benefits of social web participation makes link building for SEO a never-ending battle.  The nature of the social web encourages participation.

Although few people agrees that SEO and social media has different benefits, the two do have an impact on each other. As stated by Teddie Cowell, SEO director, "There is a very strong relationship between search engine marketing and social media. Anything that raises awareness of a brand or particular website, such that it encourages people to search specifically for the brand or website, or increases the probability that a searcher might select that brand or particular website over another within a search engine results page (SERP), is always good for search engine marketing”.

Social Media had really created a reason that made search engine optimization easy to apply. It's that, it just depends on how we will use it and what actions we will do to benefit from the two as a whole.