Many often asks, what are the importance of having a search engine friendly web design? Some web design experts over-looked at this matter. For them, creating an eye-catching web page is enough in order for them to satisfy their clients. But on the real world, having a web design alone is never enough if you really want to achieve high ranking in Google, Yahoo, and Bing.
If you won't focus on making your web page a search engine friendly one, you are only getting a good volume of traffic but with a poor conversion rate. Always bear in mind that search engine friendly design is a complex issue.
In order for you to come up with this aim, you must incorporate some SEO or Search Engine Optimization strategies. SEO is a tool to optimize a website for the commercial web search engines, but it doesn't just ends here. SEO is actually optimizing a site for people who use search engines, and this includes both web search engines and site search engines. Likewise, search engine friendly design is not only designing a website for the commercial web search engines. Search-engine friendly design is actually designing a website for people who use search engines.
In other words, a search-engine friendly web design is believed as a design and coding philosophy that allows the creation of a website that will not only appeal to the consumer or end user, but also be structured in a fashion that search engines can easily index. Actually there are numerous benefits of designing your website to be search engine friendly. This will set a strong foundation for your website to achieve a higher ranking in the search engine organic results, generating more traffic, and at the same time having a professional and strong appearance.
When analyzing a website for search engine friendliness, one thing that most SEO experts look at is the perceived visual affordance or Clickability. Clickability is said to be a key element of search-engine friendly website design. It explains that all links on a website and individual web pages should look click-able from the perspective of searchers/users.
The idea of having a search engine strategy does not only make sense, it is becoming a need to all amateurs and professionals in the industry of web designing. Remember that having a compelling content and right keywords are not enough. The density of keywords, the proper coding techniques, meta tags, header tags and placement, all play a crucial role in your search engine success – along with having a search engine friendly website design.
Great ideas. Will definitely keep that in mind when doing we design. Thanks!
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