Getting High Page Rank with Google's Place Search Algorithm

Launching its newest algorithm last year, Google seems to be taking a stronger grip on local searches. Their new organic method of ranking websites will have a heavy effect on many sites especially for those who don't have addresses and Geo-locations placed on their page's title and descriptions. This concept of location-based organic search algorithm has actually introduced a couple of years ago. In fact, it was in year 2005 when Google filed the so-called search patent.

The main point of this organic search method states that Google will be more likely to give high page rank to websites that are compatible to be found in local searches. In short, those who have proper placement of Geo-targeted keywords on their content. And in able to know which sites are nominated to be positioned on the first page, Google will determine where a business or service is located. Then by using the content from the page and other essential information, Google will now attempt to match the data and the listings.

You see, if you wanted your website to get high positioning in Google, you must consider using this Place Search algorithm along with your traditional search engine optimization strategies. Bear in mind that the combination of organic-based SEO (defined by local optimization and Google Places) and traditional SEO (keywords density, META tags, quality and quantity of links) can help your website achieve its desired success. Take this as an example: In September 2010, the website Wikipedia.org has been ranked 4 in Google's organic search. But if the site won't use any business locations, they will shrink down at the bottom of the page. Or worst than that, they will completely fall at the second page. This also goes with social networking sites like Facebook and Twitter. Although they both have been established and are getting popular all over the Internet, they still need to increase their local relevance in order to stay on their current positions.

Perhaps the main reason why Google implemented this method is to provide a much better search results for consumers in local markets. Imagine if you will likely to type a Geo-targeted keyword in Google's search bar, then you will find a more relative information compare to using those traditional keywords.

For you to have better positioning through using this Places Search algorithms, Google has set a few formulas which you can use. First you must claim a local business that is listed in Google Places. You can also make use of RDF micro formats tags to identify your location base to Google. And most importantly, optimize your web pages with location-based keywords and links that is relevant to your area's address.