Getting High Page Rank with Google's Place Search Algorithm

Launching its newest algorithm last year, Google seems to be taking a stronger grip on local searches. Their new organic method of ranking websites will have a heavy effect on many sites especially for those who don't have addresses and Geo-locations placed on their page's title and descriptions. This concept of location-based organic search algorithm has actually introduced a couple of years ago. In fact, it was in year 2005 when Google filed the so-called search patent.

The main point of this organic search method states that Google will be more likely to give high page rank to websites that are compatible to be found in local searches. In short, those who have proper placement of Geo-targeted keywords on their content. And in able to know which sites are nominated to be positioned on the first page, Google will determine where a business or service is located. Then by using the content from the page and other essential information, Google will now attempt to match the data and the listings.

You see, if you wanted your website to get high positioning in Google, you must consider using this Place Search algorithm along with your traditional search engine optimization strategies. Bear in mind that the combination of organic-based SEO (defined by local optimization and Google Places) and traditional SEO (keywords density, META tags, quality and quantity of links) can help your website achieve its desired success. Take this as an example: In September 2010, the website Wikipedia.org has been ranked 4 in Google's organic search. But if the site won't use any business locations, they will shrink down at the bottom of the page. Or worst than that, they will completely fall at the second page. This also goes with social networking sites like Facebook and Twitter. Although they both have been established and are getting popular all over the Internet, they still need to increase their local relevance in order to stay on their current positions.

Perhaps the main reason why Google implemented this method is to provide a much better search results for consumers in local markets. Imagine if you will likely to type a Geo-targeted keyword in Google's search bar, then you will find a more relative information compare to using those traditional keywords.

For you to have better positioning through using this Places Search algorithms, Google has set a few formulas which you can use. First you must claim a local business that is listed in Google Places. You can also make use of RDF micro formats tags to identify your location base to Google. And most importantly, optimize your web pages with location-based keywords and links that is relevant to your area's address.

The Truth About Social Media

For some online entrepreneurs, they believe that social media is their superhero - a knight in shining armor who has the power to save their dying and unsuccessful businesses. Well the process of online marketing through social media is currently in its highest peak nowadays. With an increasing demand for immediate success, web business owners are benefiting from the skills of this newest tool which can give them the strength to go on-board without having to spend more time in working.

However, the truth about social media contradicts to this belief. While this process may really help your online business to achieve its goals, you still need to give a little more effort. Take note that if you're website is really bad, no one can save it. You must have a solid foundation for your site before you can actually feel the effectiveness of social media marketing. Also, social media alone will NEVER provide you with millions of visitors who will stay on your site for a long time. Yes it is quite true that from time to time social networking sites like Twitter, Facebook and LinkedIn will bring you a massive amounts of visitors, but also remember that these people are always free to visit other sites even more and forget about your page.

Starting a social media plan requires proper knowledge and time. Always remember that this marketing process is not that easy to accomplish. And like any other forms of marketing, social media involves a goal setting – in one way or another, you need to test certain actions to see if this method will work for you and your business. You should try new things as well, engaging yourself with new activities will actually make you a better social media enthusiast. If you are going to try your luck in this industry, don't limit yourself when it comes to increasing the awareness of your business, be open to more people, and get good traffic to your site. Like what is mentioned earlier, SET A GOAL! Your goals will be the one to tell you what to do in social media websites.

Moving forward, this so-called “truth about social media” depends on how you perform the said online marketing method. Some factors may be agreeable to you but not for other people. Social media, as popularly described, is a marketing solution that will quench your thirst for unsuccessful business. It is more affordable and can bring you more profits compared to other strategies. Well that might be applicable for you, but it is not that guaranteed that it will grant your wish 100%. In fact, some social media marketing users find that after 1 month of their dedication to the method, their sales did not slow down and didn't increased either. And unfortunately, they just gave up.

Social media can make or break your online business. So take a good care.