Wednesday, April 27, 2011

An Overview of Search Engine Optimization

Have you heard about Search Engine Optimization or SEO? It is a procedure that improves the ranking of a certain web site or web page on the search engines results page.


As a businessman, say you are into online rose shop, you would definitely want profits after launching your shop on the web. The problem now is that, after launching your online shop it would definitely take time before it lands on the first page of the result page on a certain search engine. This is the main problem that owners face after launching a website. No user would browse up to the last page of a search result.


So how can they gain profits if their site is on the last page? This is where SEO's come to place, they would optimized your website using some strategies so that your page lands on the first page the result page on a certain search engine in no time.


Lets start by inspecting the nature of your content. Is it for selling? For promoting? or for providing products and/or services? Next, check your site if its new or an updated one. If its new, everything will be from scratch which is great because you don't need to deal with the former errors implemented as well as the limitations they have set, moreover you can perform your own strategies and architecture.


On the other hand, if its something that's already existing, search errors, study the architecture and be familiar with the strategies that was implemented. See if there are limitations administered.


After this search for keywords that a user would type on the research tab on the search engine. Remember that when selecting keywords think as if you are the searcher and not the provider. Also, do not to use a keyword unrelated to your site. It would only confuse the users and the Google spiders as well. Anyway, if its hard for you to select keywords, list down your products and services, then search over the web. Avoid using common keywords, else try implementing long tail.


Next, use your keywords on the title of the page, meta tags, anchor texts, then mention your keywords a few times on your content and as much as possible, your keywords should match your websites address.


When adding your keyword on the title of the page, remember to create a unique one on every page, and never adulterate your keywords by adding the exact keywords in every title. Consequently, use at least 2 variation for every keyword. For an instance: “Red roses at the redroses shop|Example.com”. This way you can target a much larger number of customer, the one who would search for your shop and the other one who is looking for red roses.

As for the URL, use what you think would be the best one, not withstanding where you create the site since there would always be a way to add your keyword. Categorize every page. For an instance: /rose/red-rose and/rose/bouquet-of-red-rose/.com.

Then for the tags specially for the description,its not bad to use additional words specially if its a good one, but as much as possible not too long. You can also use to tags. For an instance, in the meta:


Last, “the best keyword for your business might not be what you have branded on your website”, this is according to thewritersforhire.com. For an instance “signature bags” but “Louie Vuitton bag” is more common. Weigh your options properly, and use the proper grammar.

Wednesday, April 13, 2011

SEO for your Web Blogs

As advised by SEO experts, the best and possible way to keep your visitors coming back to your site is by providing them with blogs that discuss interesting and knowledge-filled topics. In fact, a blog-driven website is much favorable to Internet users and search engine crawlers.

Creating a blog for your website is actually a powerful means of promotion. Take note that through writing one, you can be able to market your products and services. It would also allow you to provide your clients with the updates and changes occurring inside your business site. Primarily, you have to write numerous blogs that would capture the attention and interests of your readers. Equip each post with creativity and information so you can give an enjoyable reading experience to all of your visitors.

However, keep in mind that the success of your website does not only lies beneath those creative and informational blogs. Like any other web pages, blogs should also be optimized if you want to gain a larger number of readers, and appear on the first pages of search engines.
Search Engine Optimization or SEO for blogs may be daunting for first-timers. But if you'll just learn all the strategies, you will notice that it can put your website on the front line and may even give you huge profits. Below are few of the tactics which you can use to optimize your web blogs:

  • Place keywords on the title and content.
Well, this goes for all. Keywords placement is important if you want to be seen by search engine spiders. First thing's first, you need to conduct a proper keyword research so you'll be able to know which words describe your blogs best. Once you have identified your keywords, make sure to place at least 2-3 of them in your content and blog titles.

  • Submit your blogs to web directories.
Never underestimate the power and ability of High PR web directories. If you will likely to submit your blogs in these sites, you'll be included in their directory of quality blogs and websites. This method may even make your blog more search-able. There are actually hundreds of directories online, some are free and some are not. But if you'd like to have instant and guaranteed results, then go for the paid one.

  • Add META tags.
By placing META tags on each of your post, you can be assured that search engine robots will find your blogs in a short span of time. Take note that you still need to put keywords on your META title and description.

  • Provide a text version.
This is only applicable for those blogs who have a JavaScript and Flash navigational structures. Actually, using Flash is cool but it can heavily affect your blog rankings since search engines have a hard time reading them. Thus, it is necessary for you to provide a text version at the bottom of your pages.

  • Interact with other bloggers.
Doing those puzzling on-page SEO are not enough to call your web blog a well-optimized one. You still need to take good advantage of several off-page stuffs such as blog commenting and blog networking. Bear in mind that by promoting your blogs through social media giants (Facebook and Twitter), you will gain more inbound links, traffic, and popularity.


Thursday, April 7, 2011

The Truth behind Organic SEO

Most website owners are sometimes confused between the difference of organic SEO from the one that they're currently doing. Well, don't be fooled by its name, organic SEO is not as exotic as it looks like. Surprisingly, if you are to read this article, you will find out that you are actually doing organic SEO for some time now. You're just unaware of it.

Basically,
organic SEO is also known as “natural” SEO or simply, “SEO”. This is the process of improving your web pages to make it more visitor-friendly and search engine crawl-able. It also serves as a good method for online entrepreneurs who are tending to reach their target market easily and earn higher profits.

Just to refresh your minds with the nuts and bolts of SEO, take note that the success of your campaign depends on how you show your information and product details to the people. Getting your pages ranked in search engines using specific keywords are based from your website's popularity, quantity of backlinks, and quality of the content.

For you to achieve organic search engine results, you must go natural. In short, never fall from the black hat's trap. Although these strategies also work in having a high ranking in Google and other search engines, they are still not advisable to use for such practice may give your site a penalty. It is then considered best if you'll use the natural way of promoting your website to receive long-term benefits.
Organic SEO, if done properly, will help your website improve its performance in search engines. Which will eventually result to more brand popularity for your business. Basically, if you want to see good and instant results without any additional effort on your part, you can hire some professional organic SEO specialists, just be sure that their services are reliable enough. Alternatively, you can do several organic SEO methods all by yourself. This option is more affordable and may even give you sufficient knowledge which you can use for your further promotions.
Below are few of the most effective organic methods for optimizing your web pages:

Keyword Research – This is the process wherein you have to collate and list down all the words and phrases that people are commonly using when browsing through the web. Make sure to get only those keywords that are related to your website niche.
Content Writing – Search engines love fresh and unique content, thus, you'd better equip your pages with one. Place 3-5 related keywords into your content so that it will become more search engine crawl-able. Also take note that your content must be informational and 100% original – never copy the content of other websites.
Link Building – One of the standards of search engines when ranking a website is the quantity and quality of the page's inbound links, which is why link building is considered to be a vital organic SEO method. Some link building strategies include:
  • directory submissions
  • social bookmarking
  • blog commenting
  • forum posting
  • article submissions
  • social networking


Wednesday, April 6, 2011

The Truth behind Organic SEO

Most website owners are sometimes confused between the difference of organic SEO from the one that they're currently doing. Well, don't be fooled by its name, organic SEO is not as exotic as it looks like. Surprisingly, if you are to read this article, you will find out that you are actually doing organic SEO for some time now. You're just unaware of it.

Basically, organic SEO is also known as “natural” SEO or simply, “SEO”. This is the process of improving your web pages to make it more visitor-friendly and search engine crawl-able. It also serves as a good method for online entrepreneurs who are tending to reach their target market easily and earn higher profits.

Just to refresh your minds with the nuts and bolts of SEO, take note that the success of your campaign depends on how you show your information and product details to the people. Getting your pages ranked in search engines using specific keywords are based from your website's popularity, quantity of backlinks, and quality of the content.

For you to achieve organic search engine results, you must go natural. In short, never fall from the black hat's trap. Although these strategies also work in having a high ranking in Google and other search engines, they are still not advisable to use for such practice may give your site a penalty. It is then considered best if you'll use the natural way of promoting your website to receive long-term benefits.

Organic SEO, if done properly, will help your website improve its performance in search engines. Which will eventually result to more brand popularity for your business. Basically, if you want to see good and instant results without any additional effort on your part, you can hire some professional organic SEO specialists, just be sure that their services are reliable enough. Alternatively, you can do several organic SEO methods all by yourself. This option is more affordable and may even give you sufficient knowledge which you can use for your further promotions.

Below are few of the most effective organic methods for optimizing your web pages:


Keyword Research – This is the process wherein you have to collate and list down all the words and phrases that people are commonly using when browsing through the web. Make sure to get only those keywords that are related to your website niche.

Content Writing – Search engines love fresh and unique content, thus, you'd better equip your pages with one. Place 3-5 related keywords into your content so that it will become more search engine crawl-able. Also take note that your content must be informational and 100% original – never copy the content of other websites.

Link Building – One of the standards of search engines when ranking a website is the quantity and quality of the page's inbound links, which is why link building is considered to be a vital organic SEO method. Some link building strategies include:

  • directory submissions
  • social bookmarking
  • blog commenting
  • forum posting
  • article submissions
  • social networking

Sunday, April 3, 2011

Improving Search Results with Google's New Algorithm

One of the reasons why people browse through the web is to look for useful data, which can answer their queries and give them the best online services possible. However, it seems that the number of bad contents being published online are increasing, thus, enabling people to read information that are not really helpful.

According to Google's statements, their goal is to simply “give people the most relevant answers to their queries as quickly as possible”. So if this is the case, why is there still useless content being listed in their search results? Well actually, the answer lies behind the works of some website owners who are very eager to increase their search engine rankings through all available methods. And one of these methods include the creation of bad contents just for the sake of acquiring a good position in Google.

By having this being said, Google has been pushed to make a major revision in their algorithms. This new algorithm was designed to cut down the number of bad-quality content/articles while improving the state of the search engine results for the benefits of the users. These adjustments were also made to reduce the search engine rankings of those websites that provide low-value services to people, copy content from other authors or web pages, and those useless sites.

Generally speaking, these changes in Google's Algorithm can make or break your website, so passionate site owners must never overlooked this fact. Since a huge tuning in their algorithms were done, 11.8% of Google's queries has been affected. And it is also expected that this will ruin your website rankings. As stated by a blogger from Google, they can't make any improvements  without affecting the rankings of many websites. Thus, some sites will increase their rankings and some will decrease.

While this new Algorithm might have few disadvantages for some websites, it is expected to provide better results for Internet users, and also to give high search rankings for high-profile sites with original and unique content, informational data, in-depth reports, and quality services. Google is partially made up of content created by different websites across the globe, which is why it is necessary for them to grant a reward for those sites that are capable to publish good articles and content.

Specifically, these algorithmic changes will be initially launched in the U.S. Thus, all website owners within the area must be enriched with quick strategies that may help them adjust to the algorithm and improve their rankings. Here are some:

  • Focus on writing a content with high quality and 100% originality.
  • Minimize the number of re-published content.
  • Include graphics, videos, and tools in your content.
  • Improve your pages' loading time.
  • Allow your readers to write comments, feedback and reviews regarding your content.