Wednesday, May 25, 2011

How to Choose a Good Website Redesign Company

Since website design is considered to be one of the most important factor when it comes to inviting visitors, all online entrepreneurs must bear in mind that they need to make the right decisions when hiring a professional web redesigner. Actually, this is not easy to do for there are numerous companies who are catering their services with very affordable prices. So what you need to do is to analyze the abilities and reputation of each companies, because don't you forget that hiring a bad redesign company may break and ruin the image of your website.


Well particularly, there are many ways on how you can find a reputable redesign company. And that is by asking some friends, business partners, and other web companies, or you may even read a few website reviews if you still have the time to do so.


Another effective method is to examine the company. Remember that you have the freedom to take a look at their portfolios, so don't miss that chance. By this, you can browse through their current and past works, and you can gauge their over-all abilities. Does their designs look professional or amateur? Do they create websites that are search engine friendly? Or have they done something similar to what you want? Take note that you can ask them anything you want just to make sure they can give you the perfect services available.


Furthermore, you also need to know if that particular web re-designer has the ability to create websites that are functional, user-friendly, and with good navigability.


Take note that the layout of the page is important, so if the re-designer can build pages that have less amount of cheeky images and animations, that's a plus point because having those stuffs may just slow down the loading time of your website. A good re-designer must also be enriched with professionalism and the right mixture of intelligence and creativity in order to create a website that will rank high in all search engine giants.


In addition to the tips being provided above, it is also necessary to choose a website designer who is easy to work with. Well, this is very self-explanatory, since we all know that none of us would hire a person that is too busy and have no time for client-designer conversations. In fact, it is as well important that you communicate with your chosen designer often times, so you can discuss your personal plans for your website - including the looks, choice of colors, content to use, and other vital details.


To date, there are millions of websites competing with each other just to be positioned on the first pages of Google and other major search engines. And perhaps the only weapon that you can use is your web design. Thus, you really need to find time in selecting a reputable web redesign company that is capable of making your pages unique, edgy, and competitive enough to earn a good credibility in the Internet industry.

Wednesday, May 11, 2011

Site Conversion Strategies

Those who have been working on websites for some time now know how important getting plenty of traffic is to the success of a site. After all, it is considered as the lifeblood of a website. However, plenty of traffic will actually be pretty much useless unless it gives out results.

This is what is called by internet marketers as conversion. In simplest terms, conversion happens when a viewer of your site actually buys from you, hires your services or do anything useful to your site. In other words, conversion happens when you yourself get something out of your web site.

Though it might seem to be all that easy, making this happen actually involves quite a lot of work. In fact, there are many instances where you will get plenty of traffic coming in and browsing your products, but no one even bothers clicking the buy button and making an actual purchase. Thus, you need to come up with strategies in order to convince your site visitor to actually buy something.

The most important thing that you need to consider is the relevancy of your site to your visitors. You can't expect them to actually buy from you if they are looking for something else. Thus, you need to know your market and what are the particular quirks of this. You can then use these further refine your site to make it relevant to viewers' searches.

Connected to this is convincing your customers to actually buy from you. This is actually the hardest part of a website conversion strategy. Though your content might be relevant to the things that the viewer is looking, they may not be willing to buy from you, for a host of other factors. Thus you need to actually persuade them to take that course of action.

Here, properly marketing your products or services is very important. You need to tell them that they need this or that product. For instance, you can attract them with a free item for instance, and order for them to make the most out of the product, then you need to convince them to buy it from you. You also need to show them that your products are the best one there is.

And in order to retain your customers, you need to make sure that they actually get to use your products to the fullest. Thus it would be a good idea for you to set up a support section in your site which they can then use for their own purposes. This way, they will have another reason to go back to your site and get more out of it.

Lastly, you need to remember to keep on improving your strategy. Keep in mind that your clients can easily change their minds, thus, you need to be able to adapt to them to continue being a successful site