Reputation is what distinguishes a website among other websites. If it is good, then it has a good future, if it's not, then it's better off being down under the search results. Reputation is seen on one's popularity. If there are many sites linking to you, you are credible and worth their trust. But if your site is a soloist, with no other companions on each pages, you got to be alarmed.
Because if that is the case, you are fighting a loosing battle. All that will happen to you is sink, sink and get drowned on the search engine ranking. More than just web design and development, there are other things you need to work for. To help you out in building your website reputation, here are tips that you can turn to:
One of the most effective method today is the use of social media. By setting up a profile on social networking sites like Twitter, Facebook, Myspace, etc., you will be able to target more users or customers who have interest to your product or service. All you got to do is create a complete profile. You should put in all the necessary information. After that, you have interact with other members or users. As you go on, take accounts of comments, both positive and negative.
Find good link partners. Good link partners are those that are related to your site, but not your competitor. Study first the nature of your business and know how far it can reach. Then from all those who propose to link to you, choose only those that have something to do with your business. This will bring you closer to your target users.
If there are dissatisfied reviewers, reach out to them right away. You should try to start conversations with them so you will know what they want and what changes you should take. Instead of a setback, their comments should serve to you as a motivator. Answer them humbly like you are so much open for their opinions and suggestions.
Writing blogs is an effective way to promote your business. It is actually a great traffic source. All that you need to write are topics that are related to your site and will be useful to future visitors.
Search Engine Optimization. This is a given step when it comes to internet business. This is something you should know before thinking of starting an online business.
If ever there is a case that one of your materials is stolen from you, report it to the search engine right away. If you don't, it might appear that you are the one who steal that material. That would really stain your reputation.
Ask bloggers if they can review your product or company. This is like doing a publicity act, but in a more formal way. Just pick the most credible bloggers. This way, you will get a nice reputation because who already have name is the one speaking after you.
Monday, December 28, 2009
Friday, December 11, 2009
Making Your Blog Heard
Blogs have definitely come a long way from the cheesy online diaries that they were eight years ago. Today, blogs have become important means of spreading information, not only form marketers, but also more important entities like news agencies. This new found importance means that you need to get your blog read in order to deliver the information that you have.
And this is where blog optimization comes. Since you want to get your blog entries read, you should also know how to reach out to people and tell them that you have a blog in the first place. The following tips will help you in getting your blog broadcast all over the web.
The most important part of your blog is, of course, your content. In fact, many of the well renowned blogs today actually started from a single good post which got readers interested enough that they spread it to other users. Thus be sure that everything that you put in will definitely get your readers, well, reading.
But before you go put in the trash can, here's a heed of warning. Everything here means everything that would be of great use to your readers. Avoid putting in any content designed to intentionally to harm or bring hate to others. Also refrain from blatantly promoting yourself or your achievements. Not only are these actions highly unethical, they are likely to throw off your readers rather than encourage them to browse through your blog.
And of course, looks is every much as important as what you have to say. You need to present your content in such a way that they will be encouraged to read your post. A good blog layout will clearly give you an advantage in this area.
A helpful hint here is to match the design of your layout with the tone of your content. As an example, if you are leaning towards serious content, you need to choose muted and more formal colors and layouts, as oppose to using lively designs.
Also it would be better if you throw away the blog template and start your layout from scratch. This will be quite hard but it does have some very significant advantages. For one you get much greater control of your layout. This means you can be creative and unique in your design, instead of looking like other sites who use the same template. This can also be a good learning experience for you to know the ins and outs of blogging much better.
And since you need to get your blog promoted, it would be best if you know how to use the various broadcasting tools at your disposal. RSS feeds are the simplest way that you can tell other bloggers that you have new content. Be sure to place your RSS button in a suitable location on your blog page so that people can hit it quickly if they want to subscribe. And be sure that you yourself get RSS feeds from those who link to you. Not only is this a good thank you note for them subscribing to you, you will also get to reach more people through their connections.
And this is where blog optimization comes. Since you want to get your blog entries read, you should also know how to reach out to people and tell them that you have a blog in the first place. The following tips will help you in getting your blog broadcast all over the web.
The most important part of your blog is, of course, your content. In fact, many of the well renowned blogs today actually started from a single good post which got readers interested enough that they spread it to other users. Thus be sure that everything that you put in will definitely get your readers, well, reading.
But before you go put in the trash can, here's a heed of warning. Everything here means everything that would be of great use to your readers. Avoid putting in any content designed to intentionally to harm or bring hate to others. Also refrain from blatantly promoting yourself or your achievements. Not only are these actions highly unethical, they are likely to throw off your readers rather than encourage them to browse through your blog.
And of course, looks is every much as important as what you have to say. You need to present your content in such a way that they will be encouraged to read your post. A good blog layout will clearly give you an advantage in this area.
A helpful hint here is to match the design of your layout with the tone of your content. As an example, if you are leaning towards serious content, you need to choose muted and more formal colors and layouts, as oppose to using lively designs.
Also it would be better if you throw away the blog template and start your layout from scratch. This will be quite hard but it does have some very significant advantages. For one you get much greater control of your layout. This means you can be creative and unique in your design, instead of looking like other sites who use the same template. This can also be a good learning experience for you to know the ins and outs of blogging much better.
And since you need to get your blog promoted, it would be best if you know how to use the various broadcasting tools at your disposal. RSS feeds are the simplest way that you can tell other bloggers that you have new content. Be sure to place your RSS button in a suitable location on your blog page so that people can hit it quickly if they want to subscribe. And be sure that you yourself get RSS feeds from those who link to you. Not only is this a good thank you note for them subscribing to you, you will also get to reach more people through their connections.
Thursday, December 10, 2009
Getting Your Site To Load Faster
Often, the most frustrating thing to encounter when browsing in the net is when you encounter a site that takes more than a minute to load. Usually, the user gets so irritated about the loading time that he just leave the site and go to another one. This can also be a problem to the site owner himself as potential traffic will be easily lost.
So, when putting up a site, it would be best if you design your site in such a way that it loads much faster. Of course, you still need to think about the connection that most of your would be audience actually have. And so, here are some useful ways that you can do to help improve your loading time.
Your biggest concern here is content. The more content that a page has, the longer it will load. But with all the content heavy demands made by users nowadays, the solution here isn't as easy as simply deleting the contents. However, you can organize your content such that they occupy smaller file spaces while still maintaining their quality.
Images, in particular, can greatly affect loading time. One of the easiest remedy to increase the speed at which a page loads is by using smaller images. If you need to show the full sized image, you can put in on a separate blank page and use the smaller image that you put on your main page as a thumbnail to link to it. On the other hand, if you do need to show the full sized one on your main page, you can compress it to a lower quality one for faster loading. An image with a 60% resolution is as good as a full resolution one on the web.
You also need to watch out for flash contents. Flash is definitely good if you want to add multimedia content to your page. However, they can surely slow your download times a lot. Here's a useful tip, choose flash contents that don't activate unless they are clicked upon, YouTube videos are a good example of this. Since they only run when the user requests so, the browser only needs to load the initial parts of the flash item, which reduces the time the page needs to be displayed.
Cleaning up your website's code can also be helpful to speed up your loading time. Inspect your HTML codes and remove any unnecessary pieces. For example, instead of having to format each and every paragraph using a separate tag, you can simply enclose everything in a single tag and use the dominant format. You can then apply individual tags to those sections that require different formatting.
To make everything easier, you can write the general format and layout of your site in an external CSS file. The browser will only need to load the external file once and will just read through it for the rest of the pages. This will make your pages load faster, since the actual content is the only one needed to be retrieved and the layout be read from the CSS file. This technique is also very useful for recurring codes like Javascript.
So, when putting up a site, it would be best if you design your site in such a way that it loads much faster. Of course, you still need to think about the connection that most of your would be audience actually have. And so, here are some useful ways that you can do to help improve your loading time.
Your biggest concern here is content. The more content that a page has, the longer it will load. But with all the content heavy demands made by users nowadays, the solution here isn't as easy as simply deleting the contents. However, you can organize your content such that they occupy smaller file spaces while still maintaining their quality.
Images, in particular, can greatly affect loading time. One of the easiest remedy to increase the speed at which a page loads is by using smaller images. If you need to show the full sized image, you can put in on a separate blank page and use the smaller image that you put on your main page as a thumbnail to link to it. On the other hand, if you do need to show the full sized one on your main page, you can compress it to a lower quality one for faster loading. An image with a 60% resolution is as good as a full resolution one on the web.
You also need to watch out for flash contents. Flash is definitely good if you want to add multimedia content to your page. However, they can surely slow your download times a lot. Here's a useful tip, choose flash contents that don't activate unless they are clicked upon, YouTube videos are a good example of this. Since they only run when the user requests so, the browser only needs to load the initial parts of the flash item, which reduces the time the page needs to be displayed.
Cleaning up your website's code can also be helpful to speed up your loading time. Inspect your HTML codes and remove any unnecessary pieces. For example, instead of having to format each and every paragraph using a separate tag, you can simply enclose everything in a single tag and use the dominant format. You can then apply individual tags to those sections that require different formatting.
To make everything easier, you can write the general format and layout of your site in an external CSS file. The browser will only need to load the external file once and will just read through it for the rest of the pages. This will make your pages load faster, since the actual content is the only one needed to be retrieved and the layout be read from the CSS file. This technique is also very useful for recurring codes like Javascript.
Thursday, December 3, 2009
Finally, An SEO Tool For Opera
When doing search engine optimization for your site, you need to make use of all the tools that you can get. And one such tool is sitting right inside your computer, your web browser. And with the right set of add ons, you can make your browser an all around SEO tool.
For the two most popular broswers, Firefox and Internet Explorer, this isn't really much of a fuss, since there are plenty of add ons available for the job. However, for those people using other browsers, like Opera, this can be quite a problem, since there aren't many tools that can be used in them. Luckily for opera users, there are a few tools that you can add on to your browser that will take care of most of your SEO tasks.
Before knowing those, you might be thinking of simply switching to either Firefox or IE to solve the problem. However, before you uninstall your Opera browser, you will likely be surprised to find out that it has plenty of features that will come in handy during your work. One of the main advantages of Opera is that it integrates several other applications directly into the browser, including an email manager, a web feeds reader, and a torrent downloader. This means that you don't need to get each of these programs separately, which makes it more streamlined. The browser also supports mouse gestures for navigating the web. For the SEO, these integrated tools will make monitoring your site's status much easier.
Now here's the catch. Despite all the features above, the Opera browser still has only a small share of users, as compared to the other more popular browsers. Thus SEO application developers have all but neglected Opera in their list of browsers to work on. Luckily, however, the popular SEO widget for the Firefox can be easily ported to Opera.
So what does this widget have? Plenty, actually. For the basics, it has Google PageRank indicators already built into it. It also displays an estimate of the amount of links that goes into your site. Another good thing about this widget is that it gives you a detailed breakdown of your site, including how many .gove and .edu sites are going into your site. This is especially helpful if you are targeting specific ares os web users.
Perhaps the biggest advantage of getting this widget is that, though Opera isn't really that popular for personal computers, it is the browser of choice for mobile devices, such as mobile phones and personal digital assisstants. This means that you will still be able to follow up on your rankings even on the go. This also makes it as an ideal complement to standard SEO research work.
For the two most popular broswers, Firefox and Internet Explorer, this isn't really much of a fuss, since there are plenty of add ons available for the job. However, for those people using other browsers, like Opera, this can be quite a problem, since there aren't many tools that can be used in them. Luckily for opera users, there are a few tools that you can add on to your browser that will take care of most of your SEO tasks.
Before knowing those, you might be thinking of simply switching to either Firefox or IE to solve the problem. However, before you uninstall your Opera browser, you will likely be surprised to find out that it has plenty of features that will come in handy during your work. One of the main advantages of Opera is that it integrates several other applications directly into the browser, including an email manager, a web feeds reader, and a torrent downloader. This means that you don't need to get each of these programs separately, which makes it more streamlined. The browser also supports mouse gestures for navigating the web. For the SEO, these integrated tools will make monitoring your site's status much easier.
Now here's the catch. Despite all the features above, the Opera browser still has only a small share of users, as compared to the other more popular browsers. Thus SEO application developers have all but neglected Opera in their list of browsers to work on. Luckily, however, the popular SEO widget for the Firefox can be easily ported to Opera.
So what does this widget have? Plenty, actually. For the basics, it has Google PageRank indicators already built into it. It also displays an estimate of the amount of links that goes into your site. Another good thing about this widget is that it gives you a detailed breakdown of your site, including how many .gove and .edu sites are going into your site. This is especially helpful if you are targeting specific ares os web users.
Perhaps the biggest advantage of getting this widget is that, though Opera isn't really that popular for personal computers, it is the browser of choice for mobile devices, such as mobile phones and personal digital assisstants. This means that you will still be able to follow up on your rankings even on the go. This also makes it as an ideal complement to standard SEO research work.
Wednesday, December 2, 2009
Making Good Use Of Flash
Adding some jazz to your web design is definitely a must if you want your site to be really attention grabbing. This is why putting on Flash applications and fancy scripts has become quite popular with many web designers recently. However, using these items can be likened to holding a double edged sword.
Though Flash applications will certainly get they eyes of users, they are quite bad for SEO work. This is because Flash and other scripts are not detected by search engines, due to the fact that these are embedded program codes and not web information. Because of this one, adding Flash can be quite detrimental to your site, instead of boosting it.
However, this is not to say that you should avoid Flash at all cost. As have been said, using Flash and other scripts does offer their own set of advantages in making your site more interesting. Instead, what you need to do here is to integrate these items seamlessly with your web design. And luckily, there are plenty of ways you can do so to make your site more effective.
Though Flash applications will certainly get they eyes of users, they are quite bad for SEO work. This is because Flash and other scripts are not detected by search engines, due to the fact that these are embedded program codes and not web information. Because of this one, adding Flash can be quite detrimental to your site, instead of boosting it.
However, this is not to say that you should avoid Flash at all cost. As have been said, using Flash and other scripts does offer their own set of advantages in making your site more interesting. Instead, what you need to do here is to integrate these items seamlessly with your web design. And luckily, there are plenty of ways you can do so to make your site more effective.
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