Monday, October 11, 2010

The Importance of Logo and Web Design in Online Marketing

Among many elements of a successful online business, it is the logo and the web design that plays the most important role. If you want your website to excel high in search engines, you must therefore provide an eye-catching web image and a brand logo. Why? Well basically an online business has a greater chance for success if those visitors and consumers recognize its brand logo. It will also make a business's site more attractive to potential advertisers and partners.

Moreover, a serious online business person should also consider preparing a website that is highly-designed, attractive, easy to navigate, reliable content, informative, and are capable of getting visitors for long and make them come back again.


IMPORTANCE OF BRAND LOGO
When we think of a large business, one of the things that will come to our mind is their logo. Like any other companies, the logo serves as the brand's cornerstone. The company's identity is visually expressed through its logo, which, along the company's name, is the main thing that makes the business unforgettable.

Logo, as defined, is the smallest and the shortest form to convey the identity, thoughts, vision, and intentions of a person, or a corporate. This could be used by social groups or organizations to express their ideas, or views on different social aspects. Logo’s can also be used by a group of educationist, trying to promote physical sciences, social sciences, historical interpretation/facts, geographical facts, and many other educational fields with a view to spread knowledge among the people interested in that area. Logos can be as simple as text to a very nice, cool and hip design.

For most companies, logo designs were very essential for it represents the business' image. The name of your company and its logo are the first thing that people see, so you should really put high emphasis on these. It is a big representation of your company. Logos must reflect very well what company does, services that provides and the image the business they want to represent. The entire company brief should be reflected in one single image named logo.


IMPORTANCE OF WEB DESIGN
Research shows that people creates opinions about the look of your website in 1/20th of a second. The aesthetic of your design is thus an important factor in the success of your website and online business.

A web design is the skill of creating presentations of the page's content that are delivered to the  internet users. The intent of web design is to create a website - a collection of electronic documents and applications that reside on a Web servers. The website may include text, images, sounds and other content, and may be interactive.

Based on this description, we can conclude that a website with less visual details will not possibly make it over the Internet because visitors will not stay long enough at boring and lifeless web pages. Having a visually appealing website will probably get and keep the user's attention - this plays an important role for online business owners. In addition, the design should highly depend on the function of the website. If you're deciding to hire a designer, make sure that he understands your goals fully well.

2 comments:

  1. What a creative blog, It's really impressed me. A website design service can also take care of your branding needs by offering you services such as brand identity building with a logo design, banner designs which you can use in your social media marketing campaigns, brochure design which you can use for your off line promotions.
    Thanks for this excellent post.
    lorreal

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  2. Thanks for sharing such useful information.Our goal of Web redesign services is the success of our clients online and offline branding, communications and marketing strategy.

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