You alone can never assume that your website carries all the goodness and professionalism, unless your visitors said it so. Developing a site does not circulate with only one opinion, thus, it needs different feedback in order to get properly optimized. This is where usability testing comes in.
Like in everything we do, we cannot expect to have a “close to perfection” results at the first time. Of course, we need to do it over and over again just to make ourselves satisfied. In the part of your website, it needs testing as well. Web developers and designers, although skilled and talented, cannot produce the best web pages without knowing the side of their users. Indeed, getting and implementing a user's feedback is vital in building a strong business. There are many great options to perform quick and easy usability tests using a variety of online tools. Here are ten of them:
- USERTESTING.COM – With UserTesting.com, users, speaking their thoughts as they browse, will have their screens and voices recorded. The resulting videos will immediately be made available online for the website owners to watch.
- FEEDBACK ARMY – a usability testing tool that is guaranteed cheap and simple. Feedback Army charges a flat $15 for 10 reviewers to answer 4-6 questions on a given URL. The difference of this tool from Usertesting.com is that you are not allowed to select your audience demographics, only simple text answers to your given questions.
- USERFLY – Userfly.com allows you to watch videos of your real users. It records the user's visits and letting you play them back to see every mouse movements, click, and form interaction. You can replay the exact session they had on your site to better understand what they did and why they did it.
- CONCEPT FEEDBACK – this tool makes usability testing easy in three steps. First, post your website. Second is to get feedback from the experts. And lastly, share your
website evaluation with your team or client.
- CLICKTALE – a usability testing tool that is similar to Userfly.com. It lets you watch the actual browsing behavior done by your visitor - from mouse movements to keystrokes.
- CLIXPY - a web usability testing tool that is very easy to install. When users browse your website Clixpy traces everything they do and then plays it for you, giving you the opportunity to extract any information you may need.
- CRAZY EGG – crazy egg is a tool for usability testing that lets you discover exactly how visitors are using your website – then optimize it to increase your conversion rate.
- FENG-GUI – Feng Gui is probably the most interesting among all the tools. It “simulates human vision during the first 5 seconds of exposure to visuals, and creates heat maps based on an algorithm that predicts what a real human would be most likely to look at.”
- FIVE SECOND TEST - Fivesecondtest works by enabling your testers to have five seconds in viewing your image and then must answer the questions you have set.
- SILVER BACK - a program that records all on-screen actions performed by the user as well as video capture of the users’ face, which provides additional clues to user behavior.
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