Basic Techniques in Search Engine Optimization – Part 2

So now, you have build your new website already. And as promised, discussed below is the last part of your journey in Search Engine Optimization process. If you have adopted the first part of this topic, you may now proceed on the off-page optimization process which consists of the following:

ESTABLISH KEYWORDS ON YOUR SITE. As you've done developing, you may now proceed on researching keywords that you may want to obtain in your website. Of course, it should be relevant to the site. You can use some free keyword research tool such as the Google Ad words version. You may also look upon some tools like WordTracker and Keyword Discovery. These tools also provides paid versions that you may want to acquire. In finding for keyword, you may consider the global search volume and competition within relative keyword to another.

PUT UP YOUR METAS ON EACH PAGE. After establishing a competitive keywords on your website, you may now proceed on developing your metas to each of the site pages. Make a relevant,unique and descriptive meta title and description as search engines do not like duplicate content. You can put your major keywords within the title for it considers to be the most important factor in on-page optimization. Meanwhile, you can put your minor keywords on the description tags, although it doesn't help a lot in crawling, it describes what your site is all about. Thus, helping searchers to have the idea on what your site is composed of. Furthermore, keyword tags are often neglected today so better set aside putting too much of your effort here.

WRITE GOOD AND UNIQUE CONTENT FOR YOUR PAGE. This is one factor that you should bear in mind. For most Search Engine today often look into one unique content. As good content creates quality back links. If you are in an e-commerce business, you may want to create content that is more of your product/service description while utilizing the keywords you've decided to use in your site. Remember that, SE do not like duplicates so better yet avoid copying content from other related sites.

WRITE FOR HUMANS AND NOT FOR SEARCH ENGINES. As always advice, writing content for humans increase chances of getting high quality traffic and search engine result. Subsequently,  there are some abusive webmasters who do keyword stuffing in order to rank higher in the SERP result. Thus, the article is not consider as human readable but only for bots. Perhaps, the algorithm before is not too tight unlike of today. However, it will not be longer regulated for there is the so called Panda update who reminds us to make an informative and readable contents for users online.

MAKE YOUR KEYWORDS AN ANCHOR TEXT IN INTERNAL LINKING. Whenever you do internal linking, you can make use of your keywords as an anchor text. This somehow helps your site to get crawled by spiders. Furthermore, it is one way to introduce what your website is in spiders of the virtual world. Thus, it increases your search engine visibility whenever it get crawled by spiders in a do-follow websites. TIP: avoid using 'click here' anchor text for it is no use in the SE visibility.

PROVIDE A WEB ANALYTICS ACCOUNT. Before doing any SEO campaign, you are obliged to engaged your website to analytics. For it defines what campaigns are working and those with no value at all. Thus, you can set your goals for the SEO efforts you'll be more focusing.

SIGN UP IN THE DIFFERENT SEARCH ENGINE TOOLS. You should take advantage of the different search engine tools such as the Google Webmaster tools, Bing Webmaster Central and Yahoo site explorer. Signing up for an account can help you to see how your site is being seen by these search engine. It can also improve your site internal structure where you can be aware of the inbound links linking into your page.

BUILD LINKS WITH QUALITY. We do not want to involve our site to those link farmers, so to avoid these we are to submit only to those quality and trusted directories such as DMOZ and Yahoo dir, etc. You must build links into authority site where your niche is categorized. You can also analyze competitors inbound links for the additional techniques that you can acquire.

BUILD QUALITY INBOUND LINKS THROUGH BLOGGING. Aside from the many link building techniques that you'll acquire, there is another way where you can get quality link back – through blogging. As we all know that most search engines, especially Google loves unique, fresh content and comprehensive data where it becomes the source for your high search ranking result. Furthermore, through blogging you can share your comments and opinions and many related blogs by which you can get back a quality link back to your site. Always remember that creating and adding quality content keeps your site being seen refreshed by different SE.

MAKE USE OF SOCIAL MEDIA MARKETING. Joining different social networking sites basically helps in creating back links. Sign up for an account of your business and gain prospective and potential customers there. For Facebook, you can make a business page and collect as many online users that may turn to potential customers. You must have to post good contents for you to have good reputation and as well as to give traffic into your site. Same goes with other social networks, the most important that you'll have to bear is to be an interactive member with online users and do not spam customers pages.

ENGAGE YOUR SITE IN LOCAL SEARCH. You may take advantage of local search opportunities to collect local traffic. You may spread your business address and local phone numbers online. You can also submit your site into different free local listing services that the Search Engines are offering such as Yelp, CitySearch, Local.com and many more. Moreover, you may also encourage customers to leave opinions or reviews in your business in these listing sites.

KEEPING THE TRAFFIC/CUSTOMERS. We can never know how the algorithm changes our SERP position. So it is better to make an alternative to keep our customers to stay on our products and services. So it is advisable for one website to have a newsletter form for your customers to be keep updated with what your businesses has to offer them. By giving them a comprehensive newsletter, no matter how algorithm changes, you are assure that your customers will hold onto your services/products.