Increasing Your Site's Visibility Through Image Optimization

So, you've finally made your web site. You have that everything works. You have even chosen and carefully optimized your search keywords. And yet, traffic is still isn't what you expected. So what else can you do to improve your viewership numbers?

One thing that you can try is optimizing your images. As the name says, it is using your images to improve your searchability rankings. Considering the several images that you have put in your site pages, you now have an good idea of how useful image optimization really is. It is also a free way to get keyword traffic from users. Ironically, however,, many site administrators tend to overlook in favor of the more conventional optimization methods.

In order to make good use of image optimization, one thing that you need to remember is that, even if your site primarily contains text, even a single picture will definitely add up to the appeal of your site. With that in mind, you can now add pictures for optimization to your site.

Choosing the right images for your site is the first step that you need to do. Arguably, the picture that you need should somehow be related to the other contents of your site. Avoid putting in images just for the shock value. This is definitely a bad practice and web users would likely get out of your site immediately after finding that they where fooled by your image. If you are selling products, then you need to simply put pictures of them. Otherwise, you need to either find or make an appropriate image.

After you have selected your images, then it's time to put them in. And as part of the optimization process, you need to enhance the image for web use. This involves such actions as trimming down the size of images for faster load times and editing images to improve quality. One easy tip when saving image files for site use is to use the “save for web” option that can be commonly found in many application. This automatically saves the image file into a format that is more appropriate for the web. Also remember that the file name for the image itself acts like a keyword. So you need to make similar considerations when naming your files to further boost their chances of being tracked more.

Once you have your images on the site, you need to promote them to the public. Most search engines allow submission of images for tracking. Use this as often as possible with all your images. Another way you can promote your images, and hence your site, is by posting them on popular image sharing sites like Flickr or Photobucket. What's good about them is that you can put in more detailed information right there by using captions. Remember to link the images back to your site for users to have direct access.

As you will find out later on, image optimization will give you a great reach than conventional keyword optimization along. And by skillfully using these two techniques, you will definitely get much higher in the rankings.