Making Your Visitors Stick

One of the most important indicators of your site's traffic is its bounce rate. The bounce rate is basically the percentage of your visitors who immediately leave your site after viewing a single page. Since a high bounce rate is an indicator that many of your viewers are not encouraged enough to explore your site further, you definitely want this one as low as possible.

So how can you lower your bounce rate? There are actually many ways that you can do this depending on the nature of your visitors viewing habits. Thus you need to study first the traffic that comes in and out of your site to be able to come up with a strategy that will surely work.

One of the most important things to consider here is where the bounce is coming from. Take note of the several ways that your user can bounce from your pages. Perhaps the most common of these is the users simply clicking on the back button in their browsers to leave your site. On the other hand following the outbound links posted in your site also contributes to a larger bounce rate.

Whichever way the user will immediately leave your site, this can often only mean one thing: that your site does not have the thing that the user is looking for. Thus, in order to keep your viewers engaged to your site and lower your bounce rate, you need to be able to provide your visitors their needs.

Content is the first and foremost consideration when making people engaged to your site. Thus you need to provide relevant content regularly in your site. Also, it would be a good idea to listen carefully to your viewers' comments in order to determine what they need and want. Also be sure to provide them with new content frequently to sustain their interest in your site.

Good site organization is also a useful strategy in keeping your viewers hooked to your site. You should arrange your site's content so that it is easier for users to locate the particular one they are looking for. And here's a sure tip that will make your site more organized: never put everything in one page and instead distribute it to several pages. This also adds another bonus in that it will encourage your viewers to visit your site's other pages and make them stick longer. Also, you can link several relevant articles together in order to entice your visitors to browse through your other content.

Usability is another important aspect that will make your users stay longer in your site. Make sure that your site is easy to use and as simple as possible, even for those new to it. Additionally, you can actually add user instructions to make everything easier. Also make sure that everything works properly in order to be of better use to visitors.